OUR STORY
Primal was born in March 2011, driven by a vision to create “more than just a gym”.
Our founder, with a decade of experience at UNSW Sport and Recreation, yearned for a welcoming space where everyone could pursue fitness together.
Primal is not your average commercial gym. It's an intimate hub where camaraderie meets coaching, where progress, results and education fuels empowerment.
We're a community that grows stronger and healthier together, delivering value beyond traditional fitness centres.
Our mantra: "keeping it real".
We champion "progress over perfection" in training, advocating flexible, sustainable approach to training, and habit improvement.
We focus on what truly matters - creating real, lasting change and transforming everyday fitness into lifelong wellness.
PURPOSE
We help busy individuals upgrade their physiques to be healthier and feel better.
MISSION
Coach every members to achieve measurable progress towards their fitness goals within 12 weeks.
VISION
Achieve 100 wellness transformations each year, fostering a community and culture of health and longevity.
OUR VALUES
We’re a diverse community where our core values aren't just words, they're our daily drive, bringing our Purpose, Mission and Vision to life.
We believe that awesome things can be achieved collectively.
Think: community, support, comradeship, who all have a common goal of self improvement through improved fitness and health.
We respect all, no matter what.
Our community is made up of people from all walks of life. We respect individual differences and treat everyone with dignity and professionalism in a welcoming space.
We’re not about “quick fixes” and fads.
Our methods are rooted in long term, sustainable goals. Your progress is our priority and we will educate, coach and lead you in every way possible to be a healthier version of yourself.
At PRIMAL, integrity is more than just a buzzword.
It's the foundation of how we operate and a monumental means to our mission. We believe in doing the right thing and we work hard to deliver on our pledge, hold ourselves accountable, and strive for your excellence, always.
We do what’s best for our members
Staying true and authentic to our roots is what we do best. Our methods evolve continuously to meet your demands in everyday living. We created our unique ways that best help our demographics.
Quality over quantity.
This is our non-negotiable mantra.
Our coach-to-trainee ratio guarantees your safety, ensures personal attention and promises maximum results from every workout. Quality is our 'rep'utation!
MEET OUR COACHES
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RAY
FOUNDER & OWNER
My purpose is to inspire and teach others how to adopt and sustain a healthy and active lifestyle. With proper guidance and encouragement, I believe improvements in fitness takes time and consistency.
I aim to help all our members be a bit better than than they were yesterday. -
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ALOKA
Strength training and boxing Coach
Aloka comes from a combat sports background. His training philosophies are grounded on proper technique, simplicity and training that caters to the general population.
Aloka also has a keen interest in traditional wrestling.
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KATIE
Fitness is a form of empowerment, expression, and mindfulness.
Katie loves sharing the development of strength, mobility, and body awareness with my clients.Her approach to training and coaching embraces a sense of physical curiosity, whilst always ensuring there is a focus on quality of movement, technical correctness, and safety practice.
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VICTOR
Basketball Ace, massage therapist and all round cool gentleman.
Coach Victor aka “Vic” has been in the Health & Fitness Industry for over 15 years.
Vic’s fitness philosophy is having good holistic approach to training, combining mobility, resistance and endurance training.
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ANGIE
Women’s training and mum to two beautiful kids.
Training shouldn’t be some boring chore, it should be fun and empowering. Angie believes that the best sort of training helps you live a better life outside the gym; meaning good functional strength, mobility, and cardiovascular health.
Keep the body guessing and don’t stick to one style of training.
Follow our journey on Instagram
